Press Release

BioLineRx to Present at the 2012 Annual Roth Growth Conference in Orange County, California on March 14th

March 7, 2012

JERUSALEM, March 7, 2012 -- BioLineRx Ltd. (NASDAQ:BLRX) (TASE:BLRX), a biopharmaceutical development company, today announced that its Chief Executive Officer, Kinneret Savitsky, and its Vice President of Business Development, David Malek, will be presenting at the 2012 Annual Roth Growth Conference in Orange County, California.

Dr. Savitsky and Mr. Malek are currently scheduled to present at 8:30 a.m. PT on Wednesday, March 14th. The presentation will be broadcast over the Internet as a "live" listen only Webcast. To listen, please go to: http://www.biolinerx.com/default.asp?pageid=68. An archive of the event will also be available for those unable to listen live.

In addition, investors attending the conference who wish to meet with Dr. Savitsky and Mr. Malek for a one-on-one meeting should contact their Roth representative or email requests to oneononerequests@roth.com.

About BioLineRx
BioLineRx Ltd. is a publicly-traded biopharmaceutical development company. BioLineRx is dedicated to building a portfolio of products for unmet medical needs or with advantages over currently available therapies. BioLineRx’s current portfolio consists of five clinical stage candidates: BL-1020 for schizophrenia has commenced a Phase II/III study; BL-1040, for prevention of pathological cardiac remodeling following a myocardial infarction, which has been out-licensed to Ikaria Inc., is currently undergoing a pivotal CE-Mark registration trial; BL-5010 for non-surgical removal of skin lesions has completed a Phase I/II study; BL-1021 for neuropathic pain is in Phase I development and BL-7040 for treating Inflammatory Bowel Disease (IBD) is commencing a Phase II trial. In addition, BioLineRx has thirteen products in various pre-clinical development stages for a variety of indications, including central nervous system diseases, oncology, infectious diseases, cardiovascular and autoimmune diseases.
BioLineRx's business model is based on acquiring molecules mainly from biotechnological incubators and academic institutions. The Company performs feasibility assessment studies and development through pre-clinical and clinical stages, with partial funding from the Israeli Government's Office of the Chief Scientist (OCS). The final stage includes partnering with medium and large pharmaceutical companies for advanced clinical development (Phase III) and commercialization.

For more information on BioLineRx, please visit www.biolinerx.com.

Contact:
KCSA Strategic Communications
Garth Russell / Todd Fromer
1 212-896-1250 / 1 212-896-1215
grussell@kcsa.com / tfromer@kcsa.com
or
BioLineRx Ltd.
Tsipi Haitovsky, Public Relations
+972-3-6240871
tsipih@netvision.net.il